Transport for London (TfL) is set to reappoint VCCP as its lead creative agency following a statutory review, according to Campaign, having held the account since 2016.

The London-based agency had been facing-off against Accenture Song in a two-way final process before the US outfit was dropped by the transport network following its decision to scrap its global diversity and inclusion goals.

Made in the wake of Donald Trump’s second accession to the White House last year, the choice reflects a shifting political climate in the US and a rejection of DEI initiatives which had become incompatible with the UK market.

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A TfL spokesperson said at the time:  “Following our evaluation of Accenture Song/Droga5’s submission, we recently informed them we were unable to continue with their bid for our creative tender contract, as aspects of it no longer met the required criteria.”

“We are proud to hold our suppliers to account, making sure they are aligned with our commitments on diversity and inclusivity to help expand opportunities across our supply chain and create equal opportunities for all,” they added.

“Unfortunately, due to changes in Accenture Song/Droga 5’s priorities in recent months, we were unable to continue with their bid for our creative tender contract as they no longer met the criteria for diversity that we expect from all suppliers.”