Not-for-profit Guide Dogs has named creative agency We Are Social as its new growth strategy partner to support its fundraising initiatives.
The agency has been tasked with changing the public’s perception of the charity, moving “beyond the dog”.
The charity offers a wide range of services to those living with vision impairment, not just guide dogs, but according to the charity, many people are unaware of its other offerings.
Harvey Cossell, chief strategy officer at We Are Social, said, “Guide Dogs is an amazing charity, and it’s wonderful to be a part of this actionable change and growth.
“This partnership has allowed us to leverage our expertise in socially-led strategies and not only support Guide Dogs’ existing goals but also pave the way for them to continue to expand their reach and impact. We’re excited to see Forward, Together come to life and we’re proud of the part we’ve played in it so far.”
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It has unveiled ‘Forward, Together’, a 15-year strategy and positioning that aims to help create “a world where people with sight loss can live the life they choose”.
The strategy is now live across the not-for-profit’s external touchpoints.
We Are Social has worked with Guide Dogs to deliver its strategy to consumer and corporate audiences and hosted workshops with stakeholders aimed at shifting customer perception.
It has also worked closely with the charity’s chief marketing and fundraising officer, Terry McGrath and its board of trustees.
McGrath said: “The whole team at Guide Dogs is incredibly proud of the Forward, Together strategy. We’re an ambitious charity that wants to make a difference in people’s lives by levelling the field for people with vision impairment.”
“This refreshed approach to growing our supporter base allows us to move beyond a focus on mobility to that of accessing opportunity. We Are Social’s support and expertise in building this modern and culturally relevant framework has been invaluable,” she added.
