Cornish clotted cream maker Rodda’s aims to be the “ultimate sweet treat companion” in its first-ever TV campaign.

Devised in collaboration with McCann Bristol, it is the first project from the agency since it was selected earlier this year to aid the brand with its creative, media, and social media efforts.

The marketing drive aims to increase consumer interest in clotted cream, reminding them that it is not just a “staple” for cream teas.

Titled ‘It’s Godda be Rodda’s’, the TV spot shows a dinner party where a berry tart is being served. A voiceover cuts in when plain cream is about to be added, directing the hostess to the clotted cream instead.

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Tom Bell, commercial director at Rodda’s, said: “We wanted to reignite the nation’s love for clotted cream while celebrating the many ways Rodda’s can elevate desserts.

“McCann Bristol perfectly captured our brand essence with a campaign that’s both fun and irresistibly delicious, reminding everyone that when it comes to treating yourself, there’s simply no substitute for Rodda’s.”

It will run across TV, connected TV and social media. It will be supported by creator-led content.

Zane Radcliffe, executive creative director at McCann Bristol, added: “There’s something magical about tapping into those simple, sensory pleasures, and Rodda’s is a brand that epitomises indulgence.

“With It’s Godda Be Rodda’s, we’ve created a campaign that not only sparks cravings but also expands how people think about clotted cream. It’s unexpected and as delicious as Rodda’s itself!”