Outdoor fashion brand Berghaus has unveiled a new social campaign ahead of the Oasis Heaton Park shows on 11, 12, 16, 19 and 20 July.

Devised by social creative agency Ok Cool, the campaign follows someone searching for the “perfect” sunshine spot. Each short film features a well-known spot in Manchester.

The spots feature cameos from Bez of Happy Mondays and creator Harry Hume.

Ben Earnshaw, content and community lead at Berghaus, said: “This summer’s shows are a cultural flashpoint, and we wanted to be right at the heart of it. With this campaign, we’re celebrating the Manchester mindset and the style legacy of both the city and the band. It’s about nostalgia, attitude and looking good while you’re living it.”

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The marketing drive is part of a wider platform for the fashion brand, which dropped its SS25 Icons collection earlier this year. The collection included the reissued Meru mountain jacket, which was worn by Liam Gallagher in 1996.

It aims to speak to “subculture enthusiasts” aged 18-24 and Oasis fans aged 25-35+.

It will run across social media platforms, including Instagram and TikTok.

Jolyon Varley, co-founder and global head of brand at Ok Cool added: “This is the kind of work we love to make: relevant, rooted in culture, and designed to make people feel something.

“It’s about creating something that resonates with people because it reflects their world. With Berghaus, we had a brand that’s genuinely part of the culture we’re speaking to, which gave us the perfect platform to build from.”