Alcoholic lemonade brand Hooch is celebrating its 30th anniversary with a ‘nostalgia-fuelled’ seven-figure omnichannel campaign set to run across the UK.

Developed in collaboration with PR agency Hatch Communications and social media outfit Together Agency, the creative is set to be visible in every city across the country, including a giant mural Manchester city centre paying homage to Oasis following their recent reunion.

The campaign will see the UK brand bring back its classic ‘lemon head’ character that featured prominently across it advertising in the mid-to-late 90s, as it looks to regain the cultural prominence it enjoyed in its heyday.

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“Hooch has always been a brand that pushes boundaries and stands out. This landmark anniversary is an opportunity to honour that legacy while investing in a bold, cross-platform strategy that reinforces our cultural relevance,” said Jacob Barrett, brand manager of Hooch.

“Our campaign is built to create impact, drive engagement, and ensure Hooch is front-of-mind throughout summer 2025. This year, Hooch isn’t just celebrating 30 years, we’re making sure the whole country celebrates with us.”

As part of the nationwide marketing push, the Molson Coors-owned firm will also partner with over 1,400 pubs and bars across the UK, delivering immersive, retro-themed in-venue experiences.