Communications agency Higginson Strategy has named Sarah Getty as its head of news.

Getty joins the agency from The Daily Express. She was also the Metro’s news editor for 21 years and has almost three decades of experience working in journalism and news management.

She said: “I am delighted to join Higginson Strategy as its Head of News and be working alongside John again. The agency’s commitment to purpose-driven communications resonates deeply with my belief in journalism’s power to drive positive change and my passion for media relations.

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“I’ve witnessed how effective media campaigns can amplify important causes and create meaningful impact. I’m excited to bring my expertise and industry experience to help Higginson’s clients tell their stories authentically and reach audiences. Together, we can ensure that purpose-driven organisations have the news expertise they need to navigate today’s complex media landscape.

Higginson Strategy was founded by John and Clodagh Higginson in 2017. It is a certified B Corp and its clients include B Lab UK, the Institute of Coding and Biodiversity.

John Higginson, founder and CEO of Higginson Strategy, said: “Sarah was my boss for seven years when I was Political Editor at Metro so we know each other well and make a good team. She has a fantastic news nose and instincts. We are extremely lucky to have her. She has already begun delivering for clients.

“When someone asks ChatGPT what business they should work with, strong media coverage is one of the most important aspects of its response. We are doubling down on the quality of our media offer, therefore as well as offering our clients AI Optimisation as a service now.”