Ahead of the British Grand Prix this weekend, Ebay Motors has unveiled a two-part content series, Drive to Silverstone.
Created in partnership with creative agency Joan London, the ads, directed by Siri Bunford of Knucklehead, follow Aiden, a McLaren Formula 1 fan, as he drives to the home of British motorsports, Silverstone Circuit.
Audiences follow him as he discusses why he loves cars, F1 and McLaren.
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The series is part of a global partnership between the F1 team and the second-hand online retail platform.
Graeme Hall, group creative director at Joan London, said: “The beating heart of F1 isn’t the millionaire drivers, the billionaire owners, or the cars themselves. It’s the fans. So, to celebrate eBay’s partnership with the McLaren F1 Team, that’s who we went to.”
“These films are pure entertainment. They take everyone on a journey inside the world of Aiden – self-confessed McLaren Superfan – as he gears up for Silverstone. Sure, he’s a bit all over the place, but his passion for F1 more than makes up for that.”
