Food delivery platform Just Eat is championing the ease and joy of ordering anything, anytime with a new campaign promoting its new membership service.
Centred around three music-fuelled spots, the creative will showcase the benefits of joining Just Eat+, which offers its members the benefit of unlimited ordering with no delivery fee.
The ads will also spotlight the diversity of the firm’s offering, which now goes beyond food delivery and includes a varied range of items, including pharmacy essentials.
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“Our ambition was to showcase the value of Just Eat+ in a way that feels inherently Just Eat – with humour and warmth front and centre,” said Andrew Cocker, UK and Ireland marketing director at Just Eat.
“We leaned into Just Eat’s music heritage to tell stories that resonate with key audiences – and remind people that with Just Eat+ the possibilities of what you can get delivered are endless – as are the number of free deliveries.”
The campaign will run across TV, out-of-home, digital out-of-home, social media and radio, bespoke content created by DEPT® and influencer content led by Billion Dollar Boy. Media planning and buying was handled by UM.
