Pilgrim Europe has named independent agency Joint as its lead creative partner.
The agency was appointed following a competitive pitch run by Ingenuity+.
Joint will be responsible for leading creative across Pilgrim Europe’s UK brands, including Richmond and Fridge Raiders. It will launch creative platforms spanning AV, social media and out-of-home for the companies in 2026.
Chris Doe, UK marketing and innovations director at Pilgrim’s Europe said: “We’re thrilled to be partnering with the team at Joint, and are confident they’ll unleash the full creative potential of our iconic brands.
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“We’ve got huge ambitions, which Joint constantly matched through the competitive pitch process, so I’m looking forward to us achieving big things together.”
It will work closely with the firm’s agency partners, including Dentsu X, Initials CX and Bloom.
Lou Fielding, managing director at Joint said: “Richmond and Fridge Raiders are much loved brands with huge cultural relevance, so it was a dream to work on them with the Pilgrim’s team throughout the pitch process. We share big ambitions for the brands and are looking forward to developing bold, distinctive and disruptive creative ideas together.
“As well as being hugely ambitious, the Pilgrim’s team are collaborative, enthusiastic and driven, so we’re really excited about the partnership.”
