UK for UNHCR, the UN Refugee Agency’s charity for the UK, has appointed London-based agency House 337 at the conclusion of a competitive pitch process.
The creative shop will now be tasked with building and developing a comprehensive sports engagement strategy for the refugee charity, which has already partnered with several top European clubs including Barcelona and Nottingham Forest.
Following its appointment, House 337 will work alongside UK for UNHCR to curate a clear, actionable sport strategy designed to deliver multi-year, multi-million pound funding to achieve transformational social impact for refugees.
“UK for UNHCR already has a proven track record of delivering impact for refugees through sport, and we’re pleased to be working closely with House 337 to help us unlock new opportunities within the industry,” said Mark Hopkinson, director of partnerships and fundraising, UK for UNHCR.
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“The power of sport can be transformational for refugees, helping to break down barriers, mobilise support and deliver impact.”
House 337’s remit will include targeting the sports sector including rights holders, sponsors, athletes and fans to maximise UK for UNHCR’s reach and impact. The comprehensive strategy will address what sport can deliver for UK for UNHCR’s strategy, defining the charity’s value proposition for sport, and identifying the optimal targets and athletes for partnership.
Using creativity and sport as forces for good sits at the heart of House 337’s mission – which is why we’re thrilled to partner with UK for UNHCR, amplifying their global impact through strategic sporting collaborations,” said Frank Lawley, Commercial Director, Sport, House 337.
“As specialists in both sport and charitable partnerships, we understand the distinctive value UNHCR’s global work brings to potential commercial partners worldwide. Our proven methodology blends strategic prioritisation with compelling storytelling, creating propositions that drive meaningful commercial outcomes and lasting social impact. From initial strategy development through to full execution, we’ll be UK for UNHCR’s dedicated strategic partner in unlocking sport’s transformative potential to create truly meaningful and lasting change.”
