Championship side Southampton Football Club has named Japanese beverage company Asahi as its official beer partner.

As part of the agreement, the firm’s beer line will be found throughout St Mary’s Stadium, including The Dell, Fan Zones and hospitality lounges.

The brand will also be responsible for installing new equipment and upgrading bar facilities in the stadium.

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Greg Baker, chief revenue officer for Southampton Football Club said: “We are delighted to welcome Asahi as our official beer partner. As a globally renowned brand known for its premium quality and innovation, Asahi brings a fresh energy to our matchday experience.

“Our shared drive for quality and innovation makes this a natural and exciting partnership and one that we believe will significantly enhance the experience for our fans.”

Jerry Shedden, director of sales at Asahi UK added: “We look forward to contributing to a great match day experience at St Mary’s and supporting Saints in their push to return to the Premier League.”