Habitat and Pinterest have invited the nation to see homeware differently in a “bold” new series.
Centred on a series of short films that will launch exclusively on Pinterest, the campaign showcases how consumers can change their rooms with just a few pieces.
Titled ‘The Home of Attention’, the marketing drive will include a series of interactive and immersive Pinterest activations, including a 360-degree shippable set and film-inspired creator content.
“Pinterest is a natural partner for Habitat, as a place where people go to plan and visualise their spaces. This partnership is about bringing that inspiration to life,” said Laura Boothby, head of brand communications at Habitat.
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“From a single lamp to a new rug, we’re showing how small design choices can have a big impact, both in how a space looks and how people feel in it. Through relatable stories, told with humour and heart, we’re bringing our products to life in a way that’s immersive, eye-catching, and instantly shoppable,” she added.
The campaign was crafted by OMG UK’s branded content partnership and entertainment agency, Drum. PHD UK handled media planning and buying.
Chris Frankland, senior creative, DRUM, said: “This campaign is about more than homeware, it’s about the emotional role our spaces play in the stories we live through. By grounding the work in moments of reinvention, we show how small design choices can create meaningful emotional shifts.
“That’s where Habitat shines with thoughtfully designed, accessible pieces that don’t just change how a room looks, but how it feels to live in. We’ve reframed ‘simple’ changes as powerful, considered moves that earn attention and consideration. For us, it’s been a brilliant opportunity to bring together platform thinking, storytelling craft and cultural insight in one idea.”
