British brand Cornish Orchards has unveiled a new campaign asking consumers “can they trust their cider”?
The campaign was devised by The Corner.
Creative for the work features two polygraph technicians putting two glasses of cider to the test, one from Cornish Orchards and one from a generic brand, through a lie detection exam.
Tom Ewart, founding partner and chief creative officer, The Corner said: “Bear with me on this, but if cider could talk, what would it say? The answers might surprise you.”
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It will roll out across video-on-demand, with placements during Amazon Prime’s Jeremy Clarkson’s farm. It can also be seen on social media and through influencer activations.
Robert Hobart, marketing director Asahi UK said, “Cornish Orchards is like no other cider brand on the market, pressed and blended in the heart of Duloe, Cornwall, its genuine British production and pressing process is something we’re incredibly proud of.
“This honest, transparent mindset goes through the whole brand, including our approach to sustainability. This year Cornish Orchards farm has completely ceased using fossil fuels for its production, now running entirely on renewable energy sources, reducing its future emissions by up to 94% without any offsetting, verified by The Carbon Trust,” he added.
