Jonathan Bailey, who appeared in hit TV show “Bridgerton and the movie Wicked, stars in a new summer campaign for drinks brand Martini’s new spritz range.
Devised by agency Ogilvy, ‘Off-Script’ aims to encourage audiences to “break from routine”.
This comes after research from the brand showed that 62% of people believed that day-to-day choices have become repetitive and predictable and 65% saw being spontaneous as a positive trait.
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“Going off script is the ultimate way to allow space for fun, and new experiences,” said the actor.
“Unplanned moments end up being the most unforgettable. This summer, I invite everyone to take a breath, dive in, swerve off-piste and be playful. Live a little differently… with a Martini Spritz in hand, of course.”
It features a 56-second hero spot starring Bailey reading a film script before tossing the script away to explore a town. The spot was directed by Bugsy Riverbank Steel through Twice Pictures.
The campaign was supported by still photography from Jason Hetherington and experiential experience Terrazza Martini, a pop-up touring experience exploring rooftop, bar and piazza locations across Europe.
