WATCH: Budweiser partners with Brazilian football legend for FIFA campaign

Beverage brand Budweiser has brought back its Bring Home the Bud campaign for the FIFA Club World Cup 2025.
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Beverage brand Budweiser has brought back its ‘Bring Home the Bud’ campaign for the FIFA Club World Cup 2025.

The marketing drive will give free beer to the winning club and its fans.

As part of the campaign, the firm has partnered with former footballer Roberto Carlos.

 

View this post on Instagram

 

A post shared by Roberto Carlos (@oficialrc3)


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“There’s nothing like the feeling of bringing home a trophy and with Budweiser, we’re turning that feeling into a global celebration,” said Roberto Carlos.

“I’m proud to join the ‘Bring Home The Bud’ campaign for the FIFA Club World Cup and raise a toast to the legends and fans making history.”

The campaign has seen the beer brand place red shipping containers across cities in Brazil, the UK and China.

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WATCH: Budweiser partners with Brazilian football legend for FIFA campaign

Beverage brand Budweiser has brought back its Bring Home the Bud campaign for the FIFA Club World Cup 2025.

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Beverage brand Budweiser has brought back its ‘Bring Home the Bud’ campaign for the FIFA Club World Cup 2025.

The marketing drive will give free beer to the winning club and its fans.

As part of the campaign, the firm has partnered with former footballer Roberto Carlos.

 

View this post on Instagram

 

A post shared by Roberto Carlos (@oficialrc3)


Subscribe to Marketing Beat for free

Sign up here to get the latest agency-related news sent straight to your inbox each morning


“There’s nothing like the feeling of bringing home a trophy and with Budweiser, we’re turning that feeling into a global celebration,” said Roberto Carlos.

“I’m proud to join the ‘Bring Home The Bud’ campaign for the FIFA Club World Cup and raise a toast to the legends and fans making history.”

The campaign has seen the beer brand place red shipping containers across cities in Brazil, the UK and China.

News

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