Beverage brand Budweiser has brought back its ‘Bring Home the Bud’ campaign for the FIFA Club World Cup 2025.
The marketing drive will give free beer to the winning club and its fans.
As part of the campaign, the firm has partnered with former footballer Roberto Carlos.
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“There’s nothing like the feeling of bringing home a trophy and with Budweiser, we’re turning that feeling into a global celebration,” said Roberto Carlos.
“I’m proud to join the ‘Bring Home The Bud’ campaign for the FIFA Club World Cup and raise a toast to the legends and fans making history.”
The campaign has seen the beer brand place red shipping containers across cities in Brazil, the UK and China.



