JD Sports unveils giant duffle bag for new store opening

Hayley Guest
JD Sports has marked the opening of its largest flagship store at the Trafford Centre in Manchester with a giant 3D replica of its duffle bag.
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JD Sports marked the opening of its largest flagship store at the Trafford Centre in Manchester with a giant 3D replica of its duffle bag.
The activation, which stands at 4 x 4.5 metres, was created in collaboration with Goodstuff, Talon Outdoor, The Wonderworks and Limited Space.

It was supported by print and digital ads as well as an out-of-home campaign in the Trafford Centre, which reinforces the firm’s “connection” with youth culture.
​
Jaz Hogben, planning director at Goodstuff said, “We’re incredibly proud to have supported our amazing partners, JD, in celebrating this milestone – and to have helped create something truly standout in media.”

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It aims to embody the brand’s ‘Forever Forward’ brand identity.

James Air, director of group acquisitions at JD Sports, said: “This new store at Trafford Centre is a true statement of intent. It’s our biggest, boldest space to date – and it’s happening in the city where our journey began.

“This is JD at its very best: fashion-forward, community-focused, and pushing the boundaries of retail. And JD’s opening at Trafford Centre isn’t just about creating a dynamic new shopping destination – it also brings new jobs to the area, reinforcing the brand’s ongoing investment in the local communities it serves, which is at the heart of JD’s mission.”

The official opening of the store was attended by Olympic record breaker Usain Bolt, who challenged fans to beat his speed.

AgenciesBrandsCreative and CampaignsNews
AgenciesBrandsCreative and CampaignsNews
Hayley Guest

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JD Sports unveils giant duffle bag for new store opening

JD Sports has marked the opening of its largest flagship store at the Trafford Centre in Manchester with a giant 3D replica of its duffle bag.

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JD Sports marked the opening of its largest flagship store at the Trafford Centre in Manchester with a giant 3D replica of its duffle bag.
The activation, which stands at 4 x 4.5 metres, was created in collaboration with Goodstuff, Talon Outdoor, The Wonderworks and Limited Space.

It was supported by print and digital ads as well as an out-of-home campaign in the Trafford Centre, which reinforces the firm’s “connection” with youth culture.
​
Jaz Hogben, planning director at Goodstuff said, “We’re incredibly proud to have supported our amazing partners, JD, in celebrating this milestone – and to have helped create something truly standout in media.”

Subscribe to Marketing Beat for free

Sign up here to get the latest agency-related news sent straight to your inbox each morning

It aims to embody the brand’s ‘Forever Forward’ brand identity.

James Air, director of group acquisitions at JD Sports, said: “This new store at Trafford Centre is a true statement of intent. It’s our biggest, boldest space to date – and it’s happening in the city where our journey began.

“This is JD at its very best: fashion-forward, community-focused, and pushing the boundaries of retail. And JD’s opening at Trafford Centre isn’t just about creating a dynamic new shopping destination – it also brings new jobs to the area, reinforcing the brand’s ongoing investment in the local communities it serves, which is at the heart of JD’s mission.”

The official opening of the store was attended by Olympic record breaker Usain Bolt, who challenged fans to beat his speed.

AgenciesBrandsCreative and CampaignsNews

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