Clothing care firm Ariel showcases its one-and-done range in a new campaign starring former footballer Peter Crouch.

Created in partnership with production house Fresh Film, the marketing drive “flips the script” on laundry regimens. It highlights that the one-and-done range is designed to replace detergents, pre-treatments and stain removers with a “single solution”.

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The campaign was directed by Sye Allen and features a voiceover from Peter Crouch. It aims to make cleaning look as “epic as a Premier League match”, said the brand.

This spot follows one from earlier in the year, which also starred the footballer.

Titled ‘The Big One’, the spot saw Crouch chest a muddy football, get tomato soup spilt on him and accidentally land in a muddy pigsty while parachuting.