The University of Warwick has unveiled a refreshed brand identity in celebration of its 60th anniversary, featuring a modernised design that “embraces” the institution’s history.
Developed in collaboration with brand consultancy Mammoth, the university identity’s re-design was crafted with the input over 10,000 students, staff and alumni.
The stakeholder engagement phase of the project resulted in a creative that will reflect Warwick’s “unconventionalism”, while also remain relevant for the digital age.
“Warwick has hugely ambitious goals for 2030 and the evolution of our brand is a critical step in solidifying our future success,” said Ajay Teli, chief communications, marketing and content officer at the University of Warwick.
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“Warwick has a history of challenging convention, pushing boundaries and helping to produce critical thinkers, and we believe our brand is the perfect platform to showcase who we are, where we’ve come from and where we are going.”
Working alongside Mammoth, illustrator Tobias Hall designed the modernised crest. He has previously produced work for the likes of Sipsmith, Cadbury, Jim Beam and Norwich City FC.
”Elevating and modernising existing identities while retaining their heritage is always a really fun undertaking. To be part of that process with such a prestigious University has been really rewarding and I’m super pleased with how it turned out,” said Hall.
“The coat of arms has been part of Warwick’s identity since 1965, so we wanted to create a marque that would reflect the University’s forward momentum whilst honouring its roots.”
