Online casino operator Midnite has been named the official training kit partner for Southampton Football Club for 2025/2026 season.
The sports betting platform’s branding will appear on training kits for both the men’s and women’s first teams. Its logo will feature on the back of the men’s first team shirt and shorts.
Branding can also be seen across St Mary’s Stadium.
Greg Baker, chief revenue officer for Southampton Football Club, said: “We’re delighted to welcome Midnite as our latest club partner. Midnite is disrupting its sector and developing a dynamic challenger brand.”
“As a club we pride ourselves on our ability to challenge the status quo and we see a clear alignment with Midnite’s innovative approach. We look forward to working with them throughout the 2025/26 season,” he added.
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As part of the partnership, the pair will launch a series of supporter and community activities across the 2025/2026 season. They will also support the club’s charity, Saints Foundation, which helps communities in the city to thrive.
The move follows Midnites‘ sponsorship of the 2025 World Snooker Championship and 5’s coverage of the FIFA World Club Cup.
Jonathan Shaw, Midnite’s vice president of growth said: “We’re excited to partner with Southampton for our first-ever football club sponsorship. At Midnite, our mission is to bring our players closer to the games they love, and this high-profile partnership marks the latest step in our brand awareness journey as we continue to grow, with plenty more to come.
“As a fully licensed UK operator, we’re committed to ensuring our players enjoy a safe, responsible, and entertaining experience. We can’t wait to engage with Southampton fans and contribute to what promises to be an exciting and successful season ahead.”
