Digital payment company Checkout.com has launched an ‘anti-advertising’ campaign, its first ever marketing drive in the UK.
Aimed at C-level executives in the tech and finance sectors, the campaign titled ‘Where the World Checks out’ launched across London.
Devised by the newly formed agency Thingy and Thingy, the marketing drive is part of the first phase of a multi-million-pound brand investment.
A spokesperson from Thingy and Thingy said: “If we knew who Checkout.com were, we would absolutely love them. We’d comment on how collaborative, open and trusting they were. How they’d invited us in, and how together we made the whole experience fun.
“We’d be proud of the work, and excited to see where we go next. Unfortunately, we have no idea who Checkout.com are. So we are unable to comment.”
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Creative for the work will feature in a variety of locations across London, including Old Street and Waterloo stations, Brick Lane and London City Airport.
It rolled out across out-of-home, digital, programmatic display, and native advertising and will run until the end of July.
Rory O’Neill, chief marketing officer at the digital payment platform, said: “Checkout.com is the invisible engine behind the world’s leading digital brands, powering payments so silently and reliably that most people never know we’re there.
“But this campaign is our moment to step forward for the enterprise leaders who value trust, performance and scale. By showing up in the right places, at the right times, we’re reminding decision-makers that behind every great customer experience, there’s infrastructure that just works.
“And that’s Checkout.com. Thanks to the team at Thingy and Thingy, this campaign shows that we can be bold, creative, and still stay true to the quiet confidence our partners rely on,” he added.
