Betfair has been named as the sponsor of The Overlap’s latest Stick To series, airing on YouTube.
This season will centre on cricket and stars Michael Vaughan, Sir Alastair Cook, David Lloyd and Phil Tufnell, who will be joined by special guests weekly.
Scott Melvin, co-founder and CEO of The Overlap, said: “We’re thrilled to be launching Stick to Cricket, a brand new addition to The Overlap network, and the latest expansion of our Stick to series.
“Cricket is a sport with incredible stories, passionate fans, and global icons, and this show will give the game and its characters the platform they deserve. We’re bringing the same energy, insight, and authenticity that makes Stick to Football a hit, and we can’t wait to kick off this new chapter.”
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It follows the creator’s Stick to Football and Stick to Rugby series.
The series was launched by Buzz16, Miroma’s sports and entertainment content agency.
“Betfair has been part of the cricket world for a long time, and we’re really excited to be forming a new cricket partnership for what’s set to be a huge summer and winter for the sport,” said Lisa Marquis, Betfair brand director.
“There’s lots to look forward to this year with England hosting India and South Africa, the Ashes coming up in November and some top-quality county cricket across all formats.
She added: “The Overlap’s ‘Stick to’ series has delivered some brilliant, engaging stories for football fans, and we can’t wait for cricket fans to get stuck into the new show, featuring some of the biggest cricketing legends every week.”
