Aitch collabs with burger chain Archie’s for limited-edition box meal

Manchester burger brand Archie's has collaborated with BRIT award-winning rapper Aitch to launch a limited-edition menu item to mark the release of his second album, 4.
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Manchester burger brand Archie’s has collaborated with BRIT award-winning rapper Aitch to launch a limited-edition menu item to mark the release of his second album, 4.

Titled ‘The 4 Box’ after Aitch’s new album, the limited-edition meal is comprised of a Nashville chicken burger, mac & cheese bites, crinkle fries, a ranch dip and a can of SYPS.

He said: “I’m gassed to link up with Archie’s for The 4 Box and to celebrate my new album. It’s my go-to order, with some special extras added in. If you ever wondered what an Aitch album tastes like, this is it. I’m excited for everyone to try it.”


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The contents of the box were chosen by the rapper and are stamped with his signature. Its packaging also features a QR code linking directly to the new album.

Imran Rafiq, co-founder of Archie’s, said: “This collab has been a long time coming – Aitch has been part of the Archie’s family for years. Both Archie’s and Aitch are proud Mancs and The 4 Box is our way of celebrating Aitch’s new chapter and bringing fans along for the ride.”.

“Introducing Aitch’s signature order is an incredible moment for the brand; giving everyone the chance to eat just like Aitch at Archie’s and, if they are lucky, to grab some exclusive branded merch.”

The box will be available in Archie’s stores across Manchester, Liverpool, Birmingham and Leeds from Saturday 21 June.

AgenciesBrandsCreative and CampaignsNews

Aitch collabs with burger chain Archie’s for limited-edition box meal

Manchester burger brand Archie's has collaborated with BRIT award-winning rapper Aitch to launch a limited-edition menu item to mark the release of his second album, 4.

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Manchester burger brand Archie’s has collaborated with BRIT award-winning rapper Aitch to launch a limited-edition menu item to mark the release of his second album, 4.

Titled ‘The 4 Box’ after Aitch’s new album, the limited-edition meal is comprised of a Nashville chicken burger, mac & cheese bites, crinkle fries, a ranch dip and a can of SYPS.

He said: “I’m gassed to link up with Archie’s for The 4 Box and to celebrate my new album. It’s my go-to order, with some special extras added in. If you ever wondered what an Aitch album tastes like, this is it. I’m excited for everyone to try it.”


Subscribe to Marketing Beat for free

Sign up here to get the latest agency-related news sent straight to your inbox each morning


The contents of the box were chosen by the rapper and are stamped with his signature. Its packaging also features a QR code linking directly to the new album.

Imran Rafiq, co-founder of Archie’s, said: “This collab has been a long time coming – Aitch has been part of the Archie’s family for years. Both Archie’s and Aitch are proud Mancs and The 4 Box is our way of celebrating Aitch’s new chapter and bringing fans along for the ride.”.

“Introducing Aitch’s signature order is an incredible moment for the brand; giving everyone the chance to eat just like Aitch at Archie’s and, if they are lucky, to grab some exclusive branded merch.”

The box will be available in Archie’s stores across Manchester, Liverpool, Birmingham and Leeds from Saturday 21 June.

AgenciesBrandsCreative and CampaignsNews

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