Virgin Atlantic Holidays and all-inclusive vacation provider Atmosphere Core have crafted a selection of in-store experiences showcasing the Maldives.

The activations will take customers on a journey through the brand’s Ozen Collection, Atmosphere Hotels and Resorts range and Oblu Resorts line.

Paul Truss UK Head of Product at Virgin Atlantic Holidays said: “When it comes to big ticket destinations like the Maldives, we know that many of our customers love to hear the advice of the experts.

“Whether it’s over water villas versus beach villas, or seaplane transfers versus boats, understanding the nuances of the Maldives can be key to making the right choice.

Subscribe to Marketing Beat for free

Sign up here to get the latest agency-related news sent straight to your inbox each morning

“To assist guests when booking their Maldives escape, Virgin Atlantic Holidays is delighted to team up with Atmosphere to present examples of their guest experiences that are not to be missed.

“With the widest variety of resorts to suit every budget, thanks to their unique Holiday Plan all-inclusive concept, our retail teams are ready to welcome guests and sharing in-depth information that will turn your good holiday into an unforgettable great one”.

The marketing drive will launch in 34 stores nationwide from 16 June.

“As the popularity of the Maldives continues to grow at pace with multigenerational appeal, at Atmosphere Core we have crafted our fully inclusive Holiday Plans to cater for all needs and budgets,” added Stéphane Laguette, Atmosphere Core’s chief commercial officer.

“With our three distinct brands, we have options available for every traveler, ranging from entry-level affordable luxury, to stunning mid-scale 5-star private islands, to premium class 5-star plus exclusive escapes”.