Bauer Media Audio’s Kiss Radio has unveiled a new campaign starring breakfast hosts Jordan Banjo and Perri Kiely, celebrating body confidence.

The marketing drive is part of its partnership with Channel 4 and will showcase the broadcaster’s series The Naked Truth.

Running from 16 June, the campaign sees Banjo and Kiely taking on a series of themed challenges to build up their comfort with nudity.

Simon Kilby, MD at Bauer Media Advertising, said, “This is a brilliant example of the kind of creative, editorially integrated partnership our brands do best. KISS and Channel 4 are both known for pushing boundaries and connecting with younger audiences in an authentic, unfiltered way, so this campaign felt like a natural fit.

“The Naked Truth taps into a wider cultural conversation and we’re proud to bring that message to life with Banjo and Kiely at the heart of it.”

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It will run across Kiss Breakfast, digital and social channels for a week.

This follows Channel 4’s sponsorship of the radio show in January 2025. As part of the deal, the radio station can show programmes from the broadcaster’s archives as well as new offerings.

 Iain Walters, head of marketing, digital marketing and marketing partnerships at Channel 4, added; “This collaboration is about us doing what we do best – putting it all out there…! We’ll be celebrating the fantastic array of shows in our catalogue, proving that when it comes to baring all, nobody does it quite like us.

“We’ve had a lot of fun putting things together with our partners from KISS Breakfast, and the brilliant Jordan Banjo and Perri Kiely. So, get ready for a week that’s sure to leave nothing to the imagination… in the most Channel 4 way possible, of course!”

The deal was brokered by OMD.