Soft drink brand Vimto is relaunching its ‘Love the Taste’ brand and marketing drive this summer, scaling it up in a bid to build on last year’s success.
Initially launched in summer 2024, the creative will return from July to September this year, spearheaded by 36 million promotional packs across the brand’s squash, carbonates, juice drinks, flavoured water, and Vimto Energy offerings.
Each pack will feature the copy: “Love the Taste or your Money Back”, a proposition customers can take the brand up on via on-pack QR codes – a strategy that reportedly paid off last year, with Vimto claiming that the campaign brought in an additional 400,000 customers.
“Our ‘Love the Taste’ campaign was a game-changer in 2024, encouraging new consumers to explore the unique and unmistakeable taste of Vimto,” said Angela Reay, group marketing director at Vimto owner Nichols.
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“We’re delighted to be bringing it back bigger and better this year, with enhanced media firepower, an increased range of Vimto products, more packs, and continued support from our retail and wholesale partners.”
She added: “This campaign is a testament to Vimto’s commitment to delivering both taste and value. We’re incredibly proud of what we achieved last year, but 2025 is the year we go bigger – more media, more reach, more trial – and ultimately, even more love for the taste of Vimto.”
Backed by a significant £3.5 million investment – marking Vimto’s biggest ever campaign, this year’s push will run across out-of-home, digital, cinema, video-on-demand and shopper activations from 1 July.
