Car company Škoda has partnered with Saffron Brand Consultants to create a new brand identity and strategy.

The consultancy has been tasked with strengthening the firm’s brand positioning and building long-term brand equity.

According to the Volkswagen Group owned company, the two-year partnership will secure its position as the best choice for ‘Everyday Explorers’.

“Our collaboration with Škoda is a unique opportunity to strengthen and refine the brand’s positioning. We’re excited to help shape its future, shifting in-market perceptions of value and building lasting brand equity,” said Jacob Benbunan, CEO and co-founder of Saffron Brand Consultants.

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“Together, we’ll ensure Škoda’s presence is both consistent and differentiated, ensuring the brand remains central to every experience.”

The new identity will begin rolling out later this year.

“We’re not just updating how we look, we’re evolving how we make people feel,” said Meredith Kelly, head of marketing at Škoda.

“Saffron’s boutique approach, global expertise, and strategic creativity make them the right partner to help us build a brand that is consistent, differentiated but truly memorable,” she added.