Performance marketing agency Impression has won 13 new clients, including Stella McCartney, Oliver Bonas, Bravissimo, Castore, Semrush and Edgewell.

The agency saw a 27% increase in turnover in the last financial year. Other recent wins for the agency include Dino Decking, the Scottish Wildlife Trust and MoneyPlus.

This comes as a study by Ebiquity and the World Federation of Advertisers found 42% of the industry planned to increase performance marketing investment this coming year.

Subscribe to Marketing Beat for free

Sign up here to get the latest agency-related news sent straight to your inbox each morning

However, it showed 24% of advertisers intended to increase branding spending.

Mikey Emery, commercial director at Impression, said: “In today’s climate of uncertainty, companies seeking scalable, measurable outcomes are increasingly turning to performance marketing. Our new roster of household name clients, who we are thrilled to be working with, is indicative of this shift.”

“Our burgeoning Manchester office has had a huge role to play in our recent success. We’re proud to be part of this vibrant digital landscape and to be building up our portfolio of international clients from the North.”