Home improvement platform Checkatrade has launched a new brand platform spotlighting the “unseen care” that goes into every job.

Titled ‘A Job Done Right’, the brand platform kicks off with a new TV advert, crafted by agency RCP.

Sebastien de Bandt, chief marketing officer at Checkatrade, said: “This new chapter for Checkatrade is about more than just a refreshed look and new campaign, it’s a celebration of the pride and trust at the heart of every home improvement journey.”

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“By spotlighting the magic behind the scenes, we’re reinforcing what makes Checkatrade special: quality work and homes that feel truly cared for,” he added.

To support the creative platform,  the company unveiled a refreshed brand identity, which was devised by Re Design, part of M+C Saatchi Consulting.

Dan Jacobs, Creative Founder RCP said: “It’s been a fantastic challenge and a seismic shift for the brand. A whole new focus on not just getting a trustworthy tradesperson to do the job, but getting it done right.

“It’s been an absolute pleasure working with the Checkateam team, ManVsMachine on production and all the amazing RCP crew, I’m so proud of this first step.”