Men’s health charity Movember has unveiled a new campaign that aims to help young men navigate intimate relationships.

The work consists of a 4-episode YouTube series that sees several creators educate audiences on topics such as navigating romantic emotions, setting boundaries and dealing with break-ups.

It was crafted by The News Movement’s creative agency, The Collective.

Tom Ellis, global director of Young Men’s Health Literacy, Movember, said: “Healthy relationships and social connection can be a protective factor when it comes to mental health and male suicide later in life.”

“If we equip young men with the right knowledge, skills and capabilities, they can better navigate relationship challenges they face today, and we can build foundations which equip them for the future,” he added.

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The marketing drive follows a report from the charity that highlighted all of the young men surveyed used the internet or social media for sex and relationship advice.

It also found nearly two-thirds reported they regularly engaged in content from “masculinity” influencers, which could negatively “impact how young men perceive gender roles”.

Lotte Jones, chief commercial officer, The News Movement, said: “We’re incredibly proud to be working with Movember, particularly on such a prevalent discussion.

“Given the research insights, particularly that 40.3% of this age group most desires informative content on the platform, a YouTube series approach was the clear choice to effectively reach our target demographic.

She added: “We know successful channels specialise. They master a format, improve quality, and cultivate a dedicated community. Moreover, digital publishing continues its strong growth trajectory, proving to be a burgeoning and essential tactic in communications – and we’re excited to get going”.