Luxury department store Fortnum & Mason has appointed Spin to manage its social media strategy.

Appointed following a competitive pitch process, the social agency will help the London retailer increase its online presence and engage with its audience.

Spin account director Charlotte Neil, strategy director Kerry Baird and strategist Araminta Jurgen Romrig will manage the account.

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Neil said: “We are incredibly excited to be partnering with Fortnum & Mason. A truly iconic brand with such rich heritage and storytelling at its heart.”

“We will be working very closely with their wider team to develop a social strategy that brings the extraordinary world of Fortnum’s to life across their channels and connects with audiences in meaningful and creative ways,” she added.

The agency works with clients globally, including Paramount, LVMH, Google and Fujifilm, and has over 75 full-time employees.