Media group The Guardian has launched a global programmatic advertising team spanning the UK, US and Australian markets.

The new team will be managed by global chief advertising officer Imogen Fox and according to the newspaper, the move is part of its strategy to digitalise and become more global.

The vice president of revenue operations and strategy for The Guardian US, Dave Strauss, will head the new team. Other members include Duane Thompson, head of digital optimisation in the UK, and Tara Peck, programmatic account director in Australia.

Strauss said: “I’m honoured to lead this newly unified team at such a pivotal time in the digital advertising landscape.”

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“Having a more streamlined and strategic approach globally will benefit both our clients and readers worldwide. I’m excited to build on our strong foundations and drive continued growth in alignment with The Guardian’s mission and values,” he added.

Thompson and Peck will report directly to Strauss.

Fox added: “We’re excited to take this next step in leveraging The Guardian’s global scale and position as one of the biggest sources of inventory on the open web.

“Streamlining our programmatic operations will help unlock greater value for a growing group of our customers that require this expertise. This change reinforces our commitment to growing our offering and building a truly global, digital advertising business.”

Image: (From left to right) Dave Strauss, Tara Peck and Duane Thompson