Marriott Bonvoy and Mercedes AMG Petronas Formula One team have collaborated to launch a new campaign starring British comedian Jack Whitehall.
Titled ‘The Secret Concierge’, the series follows Whitehall as he creates “unforgettable” experiences for Mercedes drivers George Russell and Kimi Antonelli with the help of social creators @ItalianBach and @GeorgeClarkeey.
The first episode takes viewers to Barcelona, followed by Monaco. Upcoming episodes will showcase Silverstone, Singapore and Las Vegas.
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Richard Sanders, chief commercial officer, Mercedes-AMG Petronas Formula One Team said in a HospitalityNett.org interview: “Our collaboration with Marriott Bonvoy has continued to elevate the fan experience and bring people closer to the action.”
“We’re proud to extend this relationship and explore new ways to connect with fans around the world through innovative content and unforgettable experiences,” he added.
The series will roll out across the hotel chain’s social media and digital platforms. It was developed in partnership with 160over90 and produced by Oh Six Agency.
