The Post Office has unveiled a new campaign highlighting the firm as the go-to place for “pre-holiday admin”.

Titled ‘Get Holiday Ready’, the campaign shows off its travel products range, including travel money, Travel Money Card and insurance.

Devised by creative agency Krow Group, the marketing drive aims to increase footfall and online traffic by targeting young adults, young families and “empty nesters”.

Natalie Nightingale, head of creative and content at the Post Office said: “Our award-winning travel range and experienced Postmasters are the perfect antidote to travel admin anxiety.”

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“The ‘Get Holiday Ready’ campaign by Krow Group is a brilliant platform to showcase our travel products. The campaign perfectly celebrates the helpful advice and support offered in our branches and online,” she added.

It will run until 20 September across radio, social media, print, out-of-home, and advertising-based video-on-demand.

Vicki Saunders, managing director at Krow Group added: “Get Holiday Ready has been designed to tell that story in a fun, distinctive way that we hope will not only make people smile, but also ensure Post Office is top of mind when considering travel currency, passport services and insurance needs.”