Newspapers The Times and The Sunday Times have unveiled a new campaign highlighting its legacy of “trusted journalism”.

Devised by Times Media’s embedded agency, Pulse Creative, part of T&P and VML, the marketing drive explores the media group’s 240 year history, showcasing how its correspondents have been on the ground during some of the world’s dangerous events.

Tracy Yaverbaun, general manager for Times Media, said: “It is thanks to the continued support of our loyal subscribers that we can deliver trusted, quality journalism, reporting the facts with depth, clarity, and integrity.

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“For 240 years, our correspondents have been on the ground, close to the story, and committed to uncovering the facts. Times change. The Times remains.”

Media handled by Pulse Creative with the support of The Times and Sunday Times in-house marketing team. It will run across video-on-demand. radio, cinema, out-of-home and social media.

Russell Ramsey, executive creative director of Pulse Creative, added: “In the current era of fake news and misinformation, the campaign brings to life The Times and Sunday Times’ unique history of trusted journalism.”