Channel 4 has launched The Plug, an equity-focused networking initiative.
The group is open to all ethnically diverse members of the creative, digital media and television industries. It will offer mentoring sessions, networking events and masterclasses with leaders within the industry.
It was co-founded by Sigourney Quartey and Andrew Ukiwa and aims to promote long-term equity within the media industry.
Ukiwa said: “We have a simple mission for The Plug – to level the playing field for diverse communities across the media landscape. The creative world thrives on fresh voices, and it’s vital we create initiatives that uplift the very communities that make up modern British culture.”
Quartey added: “We’ve been part of this industry for years and now we’re building something that gives back to the community that shaped us. With The Plug, we’re creating a space where diverse talent isn’t just welcomed, but celebrated and empowered to thrive. It’s a privilege to contribute to a future where equity isn’t a goal, it’s a given.”
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As part of its launch the networking group has produced a video series titles Creative Hot Takes which was released today (6 June) across The Plug’s social channels.
It features insights from Jordan Schwarzenberger, co-founder of Arcane Media; Tamara Barton-Campbell, founder of Renaissance Studios and director Ray Solace.
The series was filmed at the The Plug’s event launch at the broadcaster’s headquarters on Horseferry Road.
According to Channel 4, the group’s launch aligns with its equity strategy, Equity by Design, launched last year.
Rak Patel, chief commercial officer, Channel 4 said: “The importance of equity is increasingly being taken for granted around the world, which only increases Channel 4’s responsibility to continue championing brilliant underrepresented creatives who need support more than ever.
“Our message behind The Plug is clear: empowering diverse voices means enriching our own content whilst contributing to a more inclusive and equitable society. We will continue to lead the way in ensuring that all voices are heard and valued.”
