US beer brand Budweiser is kicking off its new ‘Celebration in the Making’ brand platform ahead of its flagship sponsorship of this summer’s FIFA Club World Cup.
With the tournament set to take place across the United States from 14 June to 13 July, the St Louis-based firm’s branding will be highly visible in its capacity as ‘official global beer sponsor’.
The campaign will be centred around a 30-second spot that sees rain-soaked fans getting into the action with a rendition of AC/DC’s 1990 hit ‘Thunderstruck’.
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In the UK, a ‘Bring Home the Bud’ activation will take place across Manchester and London on 6 and 7 June, home to both English clubs competing in the tournament, Manchester City and Chelsea.
“In partnership with FIFA, Budweiser has been celebrating football culture and its legions of fans for nearly 40 years, and we’re proud to launch this global platform to match the energy, scale and excitement of this unique competition,” said Richard Oppy, global president ofPremium Company at AB InBev, the brewer of Budweiser.
“Whether it’s being in a local pub at match kick-off or being in a packed stadium cheering the return of a champion club, Budweiser will be there to ensure every moment of this FIFA Club World Cup feels like an epic celebration in the making.”
