Clothing firm Moss, formerly known as Moss Bros, has unveiled a new campaign that gives style advice to its consumers.
Devised by the brand’s new creative agency The Corner, the work showcases the brand’s tailored casualwear collection.
Titled ‘Men of Style and Substance’, the marketing drive gives words of wisdom for ‘Moss Man’ to live by.
Brian Brick, chief executive officer at Moss said “Significantly increasing our investment in brand marketing to get more people to do a double-take on Moss is a vital part of our growth plans. Our product, stores, pricing and service have all changed dramatically over the last few years and now we need to tell more people about this.”
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“I’m delighted with the work that The Corner has produced and look forward to seeing the impact it has on our customers, new and existing; and our bottom line,” he added.
The campaign will run across out-of-home and digital out-of-home with time targeted spots for commuters.
Tom Ewart, founder and chief creative officer at The Corner said: “Everyone knows style isn’t just about what you wear, but how you act.”
“Men Of Style and Substance celebrates this duality, showcasing the stylish new SS/25 collection alongside some lighthearted words of wisdom for our man to live by too,” he added.
