Leo Burnett UK has named Lilli English (above, left) as its new chief strategy officer (CSO).
She will be responsible for leading the agency’s strategy department and managing planning across its client portfolio. She will report to Carly Avener, the CEO of Leo Burnett.
English returns to the agency, where she started her career, from Portas. She has also held positions at BBH, where she worked with clients such as Absolut, Costa and Tesco.
“Leo’s is where I first fell in love with the magic of strategy and that’s stayed with me ever since,” she said.
“Coming back feels both familiar and completely future facing. I’m excited to get stuck in and help shape the next chapter of populist creativity at Leo Burnett.”
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English also works as an illustrator, having completed work for multiple brands including Chanel and The Design Museum. She has also published two children’s books.
Avener said: “We’re thrilled to welcome Lilli back to Leo’s. She’s a force of nature – brilliantly creative, commercially sharp, and deeply attuned to what moves people in every corner of the brand experience.”
“Lilli has an innate understanding of the power of populist creativity to drive both emotional connection and business growth. Her return comes at a hugely exciting time for the agency as we continue to build momentum with some of the UK’s biggest and best-loved brands.”
