Betting and gaming operator Ladbrokes has appointed Atomic London as its lead creative agency in the UK.
The agency will work with Ladbrokes to develop a major new brand platform and is set to launch its first campaign across both sports and gaming in the autumn.
The decision followed a competitive pitch, which was overseen by Charlotte Emery, chief marketing officer of Entain Group, the owner of Ladbrokes.
“The depth of Atomic London’s understanding of the unique space that Ladbrokes occupies in sports and gaming makes them a great fit,” she said.
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“During the pitch process, Atomic gave us a big, enduring and exciting new creative platform that will help us build fame-driving campaigns and deliver a consistent brand experience, that will help resonate with new audiences.”
Jon Goulding, CEO at Atomic London, said: “This is a brilliant win. Ladbrokes is exactly the kind of client we love to work with, a well-known brand with a strong retail presence, real heritage and a clear ambition for transformational growth and change.”
“As an agency, we’re on an upward trajectory, and this pitch win is a great example of our Orbit model in action, bringing together our social and talent capabilities alongside brand and creative to deliver big, populist ideas that work across the entire customer journey,” he added.
