German sports brand Puma has today (3 June) unveiled its first official match ball for the upcoming Premier League season, taking over from previous supplier Nike after a 25-year run.
The coup means Puma supplies the official match ball for the English, Spanish and Italian top flights, widely recognised as three of the world’s most prestigious national championships.
A promotional campaign developed by creative agency Dude London will be centred around a 60-second clip shot in a candid documentary style, which plays on the expression “have a ball” to capture the fun that the game brings to many.
“By emphasizing the emotional and liberating aspects of playing football, the ‘Have a Ball’ campaign highlights how the simple act of just having the ball can bring immense joy and excitement,” said Richard Teyssier, VP of brand and marketing at Puma.
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“On average, a professional footballer has control of the ball for around 109 seconds every game (FIFA, 2022), so when you have the ball at your feet you need to make it count and create moments that make a difference on the pitch.”
Named the Puma Orbita Ultimate PL, the ball will makes it official debut during the first match round of the Premier League on 16 August, but will also be used during the Premier League’s Summer Series in the US.
The ball is now available to purchase online and at retailers.
Will Brass, chief commercial Officer of the Premier League said: “We are thrilled to welcome Puma as a key partner in our efforts to enhance the Premier League, both on and off the pitch. We can’t wait to see the ball in action, delivering unforgettable goals and moments for players and fans alike.”
