Ice cream brand Little Moons has unveiled a new summer campaign putting mochi at the centre of “everyday snacking moments”.
Created in collaboration with P.W, SMOJ and Another Production, the campaign highlights the treat as the perfect evening snack.
The work showcases moments when mochi lovers need a little something sweet, such as after getting the kids to sleep or doing the washing up.
Ross Farquhar, marketing, innovation and sustainability director at Little Moons, said: “We all know the feeling. It’s Tuesday night, you don’t want a full-on dessert, but you are craving a little something sweet.”
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“And frankly, the same old biscuits or chocolate just won’t do. It’s this moment that Little Moons are perfect for, and as the pioneers of frozen snacking with one pack sold every ten seconds in the UK, we’re excited to bring that to life this summer,” he added.
Launching in the UK at the start of June, the campaign will run across TikTok and out-of-home destinations. The marketing drive will be rolled out in Germany and Australia later in the year.
It will be supported by PR and influencer activations. Media planning and buying was handled by agency Mediahub.
