Casual dining restaurant chain Prezzo Italian has launched a new rewards programme, Club Prezzo.

To celebrate its launch, visitors using the app will be able to get one of the restaurant’s classic Italian dishes for 99p on Monday 2 June.

Customers who sign up can access a member only pricing options available on select items such as the tomato bruschetta and pepperoni pizza. Members can also claim a free portion of Nutella doughballs.

Customers who frequent the chain regularly will unlock more rewards including free birthday cake, surprise gifts and exclusive offers.

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According to the chain, the app is already popular with its consumer base, reaching first place in the Apple app charts.

James Brown, CEO of Prezzo Italian, said: “This new chapter for Prezzo Italian is all about Better Italian for Everyone and what better way to do this than to create ‘Club Prezzo’ where we seamlessly reward our loyal customers with great food at an accessible price point.

“Loyalty card programmes have proven to be extremely successful in the retail space, so we wanted to create our own take on this. We are kicking off with our fantastic Mega Monday deal on June 2 and then we will have lots of other great deals coming up, so sign up and watch this space.”