The British Library has unveiled a new activation in north London, celebrating its Unearthed exhibition.
Devised by creative agency Anything is Possible, the work is made up of hundreds of packets of sunflower, tomato and basil seeds, which passersby can take home.
Jamie Andrews, director of public engagement at the British Library, said: “When you think of gardening you may not automatically think of the British Library so we were excited at the prospect of how this exhibition could sow seeds well beyond the Library’s walls in the borough of Camden.
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“We hope the seed billboard will encourage green-fingered Camden residents and passers-by to discover more about the unexpected power of gardening in all its forms, both by seeing their tomatoes, sunflowers and basil blossom and by coming to find out more in our Unearthed exhibition.”
The out-of-home activation will run until 8 June in Camden, London.
Unearthed will run until 10 August and focuses on the history of gardening, from the first English gardening manual to medieval herbals.
Sam Fenton-Elstone, CO and co-founder, Anything is Possible said: “This community-focused outdoor activation underscores gardening’s dual role as personal sanctuary and collective force. By going out into Camden’s public realm, we’re helping the exhibition dig in with real-world impact – and reminding Londoners that great things grow from small seeds.”
