Iced tea brand Lipton has celebrated the launch of its Kombucha range by collaborating with singer Wes Nelson on a new single.
Titled ‘Kombucha-cha’, the song aims to get the UK up on their feet after research from the brand showed half of Brits are terrified to dance in public, despite the fact that seven in 10 respondents reported they felt happier after dancing.
Wes Nelson, pop singer and Lipton Kombucha ambassador said, “We all need a little more joy in our lives, and nothing makes you feel alive more than moving your feet.”
“Whether you’re dancing in your bedroom or out with your mates in the sunshine, let’s bring the fun back – one dance and one Kombucha-cha at a time,” he added.
View this post on Instagram
Subscribe to Marketing Beat for free
Sign up here to get the latest agency-related news sent straight to your inbox each morning
Nelson’s music video was filmed in Camden Market.
Lipton’s new range is available in three flavours: Strawberry Mint, Raspberry and Mango Passionfruit.
Lipton’s Emma Marshall said: “This new research from Lipton Ice Tea shows loads of people are missing out on the benefits of dancing, especially Gen Zs. Dancing boosts dopamine, reduces stress and lifts your mood, yet 40% weren’t aware of the positive effect it has on the mind and body.”
As part of the campaign, Lipton will take over London’s Battersea Power Station Square on 13 June.
