Cognac brand Courvoisier has unveiled a new campaign celebrating male role models ahead of Father’s Day.

Devised by creative studio Calling, the campaign highlights the power of father figures.

The creative is made up of a series of celebrities who tell stories of inspirational men in their lives.

In a series of content posts, Brit award-winning artists Ezra Collective talk about the impact jazz performer Gary Crosby had on their lives. While fashion designer Bianca Saunders reunites with her teacher Andrew Ibi.

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Calling founder and ECD Josh Tenser said: “Booze brands have a tendency to lean on tropes and clichés. True to our mission at Calling we saw an opportunity to create some progress around a very traditional trading moment and create something cultural, emotional and inclusive.

“These stories open the lens and allow us to celebrate even more of the great men in our lives, in a joyful and positive way. There’s a deep truth that it often takes someone outside of our immediate family to see the nascent creative sparks in us and fan them into flames.

He added: “We’re extremely proud to be helping Courvoisier re-enter the cultural landscape in the UK in a way that’s both true to the brand and also primed to reach modern audiences.”

The campaign will run across video-on-demand, out-of-home, social media and digital.