Social creative agency Fabric Social has made three new additions to its senior leadership team.
The firm has named Holly Walton-Gould as strategy director and Caitlin Baker and Mariana Marante as associate directors.
Walton-Gould and Baker have joined from That Lot, while Marante previously worked for MG OMD.
“I’ve long admired Fabric for its community-first, culturally intelligent approach to creativity. It is an agency that understands how real influence is built through real people,” said Holly Walton-Gould.
“I’m beyond excited to join this exceptionally talented team and help drive the next chapter of growth, where strategy and culture collide to redefine what social can do for brands.”
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The move comes as Fabric Social secured Sky as a client.
Baker said, “I’m thrilled to be joining the Fabric team. The energy and talent here hits you the second you walk through the door, it’s electric. I can’t wait to channel that into building strong, collaborative partnerships with our clients, where Fabric feels like an extension of their team and we’re creating content that doesn’t just cut through the noise, but truly makes an impact.”
Marante added: “There’s a momentum at Fabric that’s impossible to ignore. Where maverick thinking meets creative excellence and clients are true partners in disruption. I’m thrilled to bring my expertise in leading high-performing teams and partnering with world-class clients to help shape what’s next. I’m all in.”
Fabric social is headquartered in London, with operations in Ireland. It has plans to expand into European markets within the next few months.
Image: (L to R) Holly Walton-Gould, Caitlin Baker and Mariana Marante.
