Specsavers has launched episode 5 of its promotional docuseries Best Worst Team starring former Manchester United player Gary Neville.

Devised by PR and social agency Tangerine, now in its third season, the campaign follows down-on-their-luck grassroots football teams as they look to improve their performance. This season follows Somerset’s Tunley Athletic.

Lisa Hale, head of brand activation, PR and social at Specsavers, said:“ Season two evidenced the success of bringing Should have Gone to Specsavers to life in a conceptual way, as entertainment, to reach new audiences.

“In order to keep their attention, this season, we knew we had to go bigger; with the average watch time increasing by over 30% year on year, up from 5 mins to nearly 7; the campaign is already on track to be as impactful, if not more successful than last year.”

The latest episode sees Neville providing the team with his opinions on their performance.

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Episode 4 guest-starred Lioness and Manchester midfielder Ella Toone.

Creative director, Martin Kevill at Tangerine added, “After the incredible success in Season Two with Swansea’s Cwm Albion and growing such a huge following across YouTube and beyond, we had to go big this year to build on Gen Z’s obsession with the concept.

“We promised more excitement, bigger surprises and a higher production value… the positive impact on audience engagement has already been significant.

PR amplification was supported by Golin and media by MG.