Ford has unveiled a “high-energy” campaign for its electric vehicle, Puma Gen E.

Titled ‘On the Prowl’, the campaign follows the launch of the car in all European markets.

Devised by Wieden + Kennedy, the hero spot is soundtracked to Everybody Wants to be a Cat. It follows the electric vehicle as it traverses the city streets, interacting with feline companions.

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The spot was directed by Pantera and edited by Sam Rice-Edwards and Nik Hindson of the Assembly Rooms.

“To celebrate our well-loved Ford Puma going electric, we wanted to encapsulate the agility, energy, and dynamism of the Ford Puma Gen-E in a bold and playful way,” said Lyn West, brand content manager at Ford of Europe.

“To launch the new Ford Puma Gen-E, we imagined it as the new cat on the block— turning heads of both cats and humans alike as it prowls through the streets at night, set to the iconic ‘Ev’rybody Wants to Be a Cat’ from The Aristocats.” said Alex Sattlecker, creative director at Wieden+Kennedy London.

“Luckily, Ford loves cats as much as we do, and we embarked on a fun shoot with the team at Pantera who brought the concept to life brilliantly,”