Leeds-based drinks firm Boost has launched a 5k challenge on fitness app Strava, with the new commercial partnership set to spearhead a wide-ranging campaign.
Developed in partnership with independent media agency The7stars, the tie-in will enable the AG Barr-owned firm to target Strava’s more than 150 million users worldwide.
The in-app ‘Boost Sport 5k’ will challenge Strava users to users to take on an achievable fitness goal, with participants who complete the challenge between 31 May and 8 June earning a bespoke Boost badge and be entered into a prize draw to win a year’s supply of Boost Sport and branded merchandise.
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“There’s a Boost for That is all about supporting people in the everyday moments that matter. This campaign brings that spirit to life in a big way, putting Boost right where our audience is grafting, whether they’re smashing a 5K or just out for a run to clear their head,” said Abbi Johnstone, Boost senior brand manager.
The activation forms part of the brand’s ongoing ‘There’s a Boost for That’ brand platform rolled out earlier this month across a range of out-of-home locations nationwide.
Maddie Northwood, account manager at The7stars added: “We set out to deliver a media strategy that reflects the real energy of Boost’s audience. This campaign is about everyday graft, not glossy perfection, and the Strava partnership captures that brilliantly by championing effort, not aspiration.”
