Cryptocurrency firm OKX has today revealed its latest customer livery developed in partnership with the McLaren Formula One racing team, set to appear on its MCL39 race cars at the upcoming 2025 Monaco and Spanish grand prix.
The ‘Riviera-inspired’ livery will pay homage to Monaco’s heritage as a historic racing venue, as well as McLaren’s 1960’s racing triumphs. It will also mark the 55th anniversary of the passing of founder Bruce McLaren.
This campaign forms the fourth custom livery born from the OKX-McLaren partnership, and will be centred around the strapline: “Old Money. New Money,” spotlighting the disruptive rise of crypto and the racing brand’s long-time legacy.
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“Over the years, Formula One has seen huge amounts of change, from technological developments to the recent growth in fandom, the sport’s culture has evolved and there’s a fantastic attitude of freedom to push the boundaries of what’s possible,” said Haider Rafique, CMO and managing partner at OKX.
“This aligns perfectly with our mission to challenge conventional ways of thinking about money and finance and Riviera livery symbolizes this transformation and the elegance and innovation both OKX and McLaren are known for.”
As part of the sponsorship, McLaren drivers Lando Norris and Oscar Piastri will also be seen wearing OKX-branded ‘A New Alternative’ race suits during the Monaco Grand Prix weekend.
